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Studying and Living in Finland LUT Alumni Experience by Aisulu Harjula

Transformation of the modern society

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A nice construction. It’s located in Mustola, Finland. It reminds me of a set of lectures in the Transformation of Modern Society, in which we’ve been shown that future houses will be like this. The lecture was held by the professor Karl-Erik Michelsen. His course inspired me to study more society, business and technology. Today he is my PhD supervisor.

Finland is on the top places on the world rankings, yet the society of the first world has it’s own features which are so different from traditional foundations.

Transformation of Modern Society caught my interest among all regular subjects. It uses a Finnish model of society as a case of transformation theory. The professor teaches the subject so interestingly that it gives the students a lot to ponder and a strong “aftertaste” even after the lecture has finished. At one lecture almost all of our class begun discussing a topic of societal transformation. That was for instance, the theory that future society is not anymore divided by nations and languages, instead the only division is by personal tastes and subjective views. It happens now in the era of social networks, intelligent algorithms and the act of liking something. There is going to be tribes of Apple users, tribes of Samsung users and many other tribes depending on brands. Do you know the way how marketers study users and gather user data to attract more buyers based on likes?

The whole consumer society will become even more consumer oriented with only personal, subjective views of liking something. For example, the white wall is white as we know. In the future society someone might say “No, it is green because I think so” and will have the right to do so. Even the family concept loses it’s strength in a post-modern society: A typical Finnish family goes together to holidays in a car. A father is driving, Children don’t talk with each other, everyone is on their smartphones surfing internet or chatting with their friends. In Finland it is already reality.

Post-modern houses are no more designed to be beautiful from the point of accepted beauty. They become more like personally designed plain houses where nothing is standard. To our eyes, they look quite ugly and not attractive.

Such kind of topics and examples woke in our classes a lot of disputes and emotional discussions. It is truly a professional art, not just a science, to make students become very interested in a subject!

About The Author

Researcher at LUT, Master of Economics, LUT & GSOM Saint Petersburg State University. Focus on Strategy, Innovation and Sustainability. Background in natural sciences.

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